First Look Of Volkswagen's "Planet Volkswagen"
Its biggest digital initiative so far,
Planet Volkswagen will not only act as a platform for product
information, Brand information and services but also a universe of fun
and entertainment for every car enthusiast from all age groups.
Commenting on the launch of Planet Volkswagen, Lutz Kothe, Head Marketing & PR,Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd
said “With a rich heritage and a brand that has given some of the most
loved cars in the world, this initiative is our effort to present the
world of Volkswagen to all those who love celebrating cars.”
Planet Volkswagen will not only
showcase the world of Volkswagen in a 3 dimensional digital space but
also allow and engage the user to explore information on automobiles,
exciting drives, games and contests. It will allow them to build their
own community using social media channels like facebook, twitter and
you-tube.
This would enable Volkswagen to create evangelists and generate positive word of mouth.
While the current digital properties in Planet Volkswagen are Think Blue, Text Drive, Volkswagen Play, Volkswagen Corporate, Volkswagen Junior, the company is planning other digital properties like Dream Destinations, Virtual Factory Tour, Design Democracy.